Scotland Favors Oasis, Newcastle Celebrates Sam Fender

In 2025, Scotland has shown a notable preference for the music of Oasis, surpassing even their popularity in Manchester. Meanwhile, Newcastle has embraced local star Sam Fender, who has broken through Taylor Swift and Drake's usual dominance in the city. Other cities demonstrate varying tastes as Liverpool gravitated towards female pop stars, and Eminem dominated YouTube across multiple locations. In Belfast, Lady Gaga was a surprising hit, while Birmingham audiences uniquely favored Chris Brown among other R&B and hip-hop stars.