2026 Winter Olympics Memorabilia Resold for High Prices Online

The conclusion of the 2026 Winter Olympics in Milano Cortina has led to an influx of Olympics memorabilia hitting online marketplaces. Items such as plush mascots Milo and Tina, Swatch watches, and collectible pins are being resold for significantly higher prices than their original costs. These items, which were either exclusive to the event or distributed to volunteers, have become highly sought-after. The mascots, initially priced between €15 and €50, are now fetching three to four times their original value. Meanwhile, Swatch watches, which were exclusive to volunteers, are being sold for €200 to €500. Additionally, limited-edition pins are in high demand, especially those associated with sponsors like Samsung and Olympic torchbearers.